Carrie Anton

Me, Myself & Ideas: The Ultimate Guide to Brainstorming Solo

Author: Carrie Anton & Jessica Nordskog | Publisher: Andrews McMeel Publishing

An essential resource for any self-employed, freelance, or work-from-home professional, Me, Myself & Ideas offers tips, tools, and a host of exercises aimed at crushing mental blocks and forging ahead with creative solutions. Whether you’re stuck on a logistical problem or experiencing a creative dry spell, the activities in this book are sure to get you thinking (and creating) in new and powerful ways.

I received Me, Myself & Ideas as an ARC via Netgalley. I thought it might be fun to learn some new ways of sparking ideas! I could always use a little nudge in that direction.

I really enjoyed the fun, light-hearted style of the book. It made the subject engaging and interesting, and it kept me turning the pages. For a book about work, it really didn’t feel like work…

The book starts, rather unusually, with a “getting to know your idea-style” quiz. I don’t remember the last time I did a quiz… I’m a “Laid-Back Logan”, in case in anyone was wondering. I thought it was a fun way of getting the reader involved in a “how to” book.

Me, Myself & Ideas is also really pretty. It’s colourful, with great infographics, photographs and illustrations. That never hurts to keep you reading, right?

I think the thing which I enjoyed most about Me, Myself & Ideas though was, well, the ideas! It’s full of sensible and creative ways to help you generate new thoughts, it’s intensely practical, backed up with real-world examples, and the methods are the sort of silly fun which I can see readers enjoying. For example, there’s one exercise for designing a new marketing approach for a blog which suggests you go to a coffee shop or restaurant, look around you and notice what kinds of people are in there? Think about how they get their information and how could you tap into that. There’s another exercise around designing your dream business clientele which involves creating a sort of visualisation board, and one with an indepth interview technique.

It is aimed at small-business owners, but you could absolutely apply it to other areas of your life – I don’t think that was stressed enough in the book.

I thoroughly enjoyed Me, Myself & Ideas. I took notes throughout, and I already know I’m going to have to purchase a copy or two to send to some small business owner friends! It’s a fantastic resource, and I highly recommend it for creative people and those of you doing the side hustle.

5 Archimedes

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